SEMIOTIC APPROACH TO THE STUDY OF A MULTICULTURAL CITY'S LOGO (USING THE CITY OF UFA AS AN EXAMPLE) |
| 2 | |
| 2020 |
| scientific article | 88-22 | ||
| 253-259 |
| A logo is one of the main components of a brand. In this article, we consider the logo as a creolized text. According to C.S. Pierce's classification, logos as signs are divided into icons, indexes and symbols. Following the semiotic approach of C. Morris, logos are analyzed from the point of view of semantics, syntactics and pragmatics having regard to the regional aspect. |
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