The article describes dysphemisms as a means of extremely strong speech aggression aimed at the target of information-psychological confrontation.The cognitive-discursive and linguistic mechanisms of creating such dysphemisms, as well as their pragmatic functions, are considered. The factors that determine the emergence of a series of dysphemisms naming the same target are analyzed. It is proved that combining the constituents of such series in one utterance, as well as their syntagmatic connections, lead to increased speech aggression due to the actualization of multiple associative connections with conceptual areas that serve as donor zones for the formation of dysphemisms. The methods of cognitive-discursive, contextual, semantic and derivational analysis were used.
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