The article considers an integrative model of the linguistic and educational technologies. The article examines
peculiarities of using films (professional and pedagogic cinemalogy), fiction (bibliological technology), webquests
(project — based learning), web resources (on-line magazines and newspapers, podcasting, etc) at English lessons
for students of the specialty «Applied Information Technologies in Economy». The usage of such methods and technologies
are analyzed from the point of view of professional education through language which aim is to develop a
professional linguistic personality through language.
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