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Title of Article

PRECEDENT PHENOMENA IN MODERN ADVERTISING


Issue
6
Date
 2011

Article type
 scientific article
UDC
659 + 81'27
Pages
112-116
Keywords
intertextual transposition, precedent denomination, precedent sign, intertextual synonyms


Authors
Vysotskaya Irina Vsevolodovna
Novosibirskiy gosudarstvennyy pedagogicheskiy universitet Novosibirskiy gosuniversitet


Abstract
The author uses the concept of precedent denomination, precedent sign, describes sources of intertextuality and methods of transformation of precedent statement in a modern advertising text.

File (in Russian)

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