Вестник Нижегородского университета им. Н.И. Лобачевского. Серия: Социальные науки

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Title of Article

TONALITY OF THE TEXT OF SOCIAL ADVERTISING

Issue	6
Date	2011

Article type	scientific article	UDC	811.161.1+811.162.3
Pages	652-655	Keywords	advertising, social advertising, tonality, text, advertising text

Authors

Solodovnikova Aleksandra NikolaevnaSaratovskiy gosuniversitet im. N.G. Chernyshevskogo

Abstract

The article examines the tonality of social advertising. The dependence of the tonality on the communicative purpose is analyzed and the main types of tonalities are identified.

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