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Title of Article

SOCIAL NETWORKS AS PLATFORMS FOR BUSINESS COMMUNICATION


Issue
4
Date
2013

Article type
scientific article
UDC
321, 339. 138
Pages
186-189
Keywords
social networks, new media, promotion in the Internet, business communications


Authors
Arkhangelskaya A.S.
Nizhegorodskiy gosuniversitet im. N.I. Lobachevskogo

Arkhangelskaya I.B.
Nizhegorodskiy gosuniversitet im. N.I. Lobachevskogo


Abstract
The article considers social networks as operating platforms for communication between businesses and their target audiences. The main activities in social networks aimed at promotion of commercial entities, their goods, and services are analyzed.

File (in Russian)