MULTIMEDIA CONTEXT OF BROADCASTING PROMOTION IN SOCIAL NETWORKS IN THE ASPECT OF MEDIA CONVERGENCE |
| 4 | |
| 2013 |
| scientific article | 32.019.5 | ||
| 190-192 |
| We consider new methods for promoting «on-air» radio stations in the context of the development of social networks and media convergence. New conditions dictate new use of the air broadcaster in the Internet as an interactive platform, rather than a business card and visualization element of the brand as before. |
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