CHANGES IN THE MEANING OF THE WORD «AUDIENCE» IN THE CONTEXT OF MODERN MEDIA COMMUNICATIONS |
| 4 | |
| 2013 |
| scientific article | 130.3 | ||
| 229-231 | audience, mass media, medium, modern communication processes |
| Main approaches to the understanding of the term «audience» are discussed, its refined definition is formulated with the account of the conditions of modern information and technological progress. |
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