«SHATTERED PERSONALITY» IN THE SPACE OF SOCIAL NETWORKS OF THE GLOBAL WORLD |
| 4 | |
| 2013 |
| scientific article | 101.1:316 | ||
| 239-242 | new media, social network service, network personality, global world |
| The article contains the analysis of personality existence modus in the communication space of new media. It is focused on the idea that under conditions of world-wide globalization a person inevitably loses traditional life values and meanings. Highly differentiated society involves a person in its systems not as a holistic individual, but as a situationally appearing function, giving rise to the phenomenon of a "shattered" personality. |
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