HUMANITARIAN PRINCIPLES OF BUSINESS CULTURE |
| 4 | |
| 2013 |
| scientific article | 304.42 | ||
| 246-249 | economy, business, reputation, cultural conflict, subculture, income, anti-economism, humanities |
| Cultural integrity of business is created by the identity of its “elements” in the conditions of continuous changes both in external environment and in the internal state of process participants. Prestige and benefit are the key concepts of business. Prestige includes reputation, social esteem as well as recognition and support at public and tacit levels. “The culture of modern prestige” is a type of pseudo-culture. |
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