INCENTIVE MODALITY IN ART COMMUNICATION |
| 2 | |
| 2014 |
| scientific article | 811.133.1’42 | ||
| 399-402 |
| The general questions of a text modality are considered, the structural components of an incentive modality of the text and their ratio with semantic milestones of the text are isolated. The mechanism how a text modality influences on the reader is justified. |
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