DESIGN PRACTICES OF BUSINESS AESTHETICS |
| 3 | |
| 2011 |
| scientific article | 18.01:659,129 | ||
| 382-386 | design, simulation, industrial age, information age, alienation, object approach, environment approach, style, styling, creativity, corporate identity, functionalism, integrity of the person, consumer, business aesthetics, aesthetics of things |
| The coming of the industrial age is accompanied by the development of the aesthetics of machine-made industrial
products. Thus, the object approach of business aesthetics is formed, which embodies design practices of companies.
It is distinguished by an appeal to individual consumers. Since the beginning of the information age, an environment
approach to business aesthetics has been developing, where the aesthetic values are aimed at restoring the
integrity of the individual person and at revealing his/her creative potential. |
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