This article provides an interpretation of the humanitarian agenda of media. Humanitarian values, which are the key factor in strengthening society's civilizational competence, are considered as the initial impetus for the development of media communications. The article describes the state of humanitarian agenda in various communication environments, identifies the reasons for its relevance for the sustainable development of Russian society. The critical analysis of the current state of humanitarian agenda is given, the main problems of the development of social journalism in print and electronic media are named, the main achievements and promising areas in the development of this thematic spectrum are formulated.
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