The article exam characteristic of social quality under the class system. Class-specific clothing was a social marker, a system of signs that informed others about the social status, ethno-confessional affiliation, prosperity, social role and self-identity of the petty bourgeois. The analysis of archival materials, most of which were first introduced into scientific circulation, made it possible to reconstruct a petty-bourgeois costume and to present a visual image of an ordinary townsman and a townswoman of the period under study. The study of the clothes as an image of both men and women from Russian and Tatar townspeople's communities brings us to the conclusion that the petty-bourgeois costume was a traditional type of an orinary urban dweller's clothing with the account of gender and ethno-confessional features. The cultural world of a provincial citizen remained practically unaffected by the process of displacement of conventional forms. The concept of fashion has not yet penetrated the consciousness of townspeople, and new elements in the petty-bourgeois costume were present as separate parts of clothing, fabrics, accessories, without changing the image as a whole. In the first half of the 19th century, the sociocultural mentality of the petty bourgeois remained largely at the level of class-based mentality.
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