ARGUMENTATIVE MODEL OF AN ADVERTISING TEXT (BASED ON HOTEL SERVICES ADVERTISING) |
| 1 | |
| 2018 |
| scientific article | 808 | ||
| 177-181 |
| The article identifies the main parameters of rhetorical argumentative model of hotel advertising texts. Argumentation in this case is seen as the main way to impact the target audience and to achieve the goal of the advertising campaign. The argumentative model consists of three main components: ethical, rational and emotional, the latter being the main one. All of these components are implemented in hotel advertising texts using a specific set of strategies. |
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