The article considers some methods of interaction the editorial office of the specialized magazine «Art and Art Industry» issued by the Society for the Encouragement of Arts with it readers. This magazine was intended not only for professional artists and art critics, but also for the public at large. In this paper, we used the method of complex analysis and the historical approach. It follows from our analysis that such forms of interaction with society as organizing readers' competitions can be used by modern art editions to increase the rating of professional artists, the develop pictorial and graphic skills of amateurs from among the readers of the magazine, and to expand its influence on the wide audience.
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