THE RISKINESS OF USING SUBSTANDARD WORD-FORMATIVE NEOLOGISMS IN MEDIA TEXTS AND ITS CAUSES |
| 4 | |
| 2018 |
| scientific article | 81.161.1 | ||
| 241-246 |
| This article examines some specific features of non-standard word-formative neologisms. Their use in modern media may affect negatively the effectiveness of mass communication. An analysis is presented of the main ways of producing attitudinal meaning of expressive neologisms that have caused specific communicative risks in the media. |
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