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Title of Article

THE TRANSFORMATION OF PRECEDENT PHENOMENA IN A MEDIA TEXT AS A MANIFESTATION OF VERBAL CREATIVITY


Issue
5
Date
2018

Article type
scientific article
UDC
811.161.1
Pages
185-190
Keywords
 


Authors
Bakich (Samylicheva) N.A.
Nizhegorodskiy gosudarstvennyy universitet im. N.I. Lobachevskogo


Abstract
In this paper, we examine precedent phenomena used to create media headlines. The aim of the study is to identify the features of precedent phenomena transformation in a media text. We use a descriptive method with some elements of interpretation analysis, the method of direct linguistic observation and the continuous sampling method. It follows from our analysis that the number of transformed precedent phenomena in the texts of modern mass media greatly exceeds that of invariably canonical ones, which shows the journalists' desire to exhibit a kind of speech creativity. In most cases, the transformation of precedent phenomena, one way or another, relate to the meaning of journalistic texts. The study has revealed that the main reason for the transformation of precedent phenomena is the desire to attract the reader's attention and to focus on the problems of the article.

File (in Russian)