It is impossible to create an effective offer without taking into account the consumer's typical perception of reality. This study aims to identify technologies for effective interaction with the target audience that will be acceptable and will stimulate a feedback. For this purpose, we use the complex method of studying the communicative influence, since the multilateral approach reveals specifics of the communicative influence; the descriptive method that gives an idea of traditional phenomena, through which the communicative expectations of the target audience are studied; the diachronic method for tracking the dynamics of communicative requests in changing cultural and domestic conditions. This study has revealed that the effectiveness of involvement in communication is based on the actualization of potentially acceptable phenomena for society to the extent that it is in demand at the present stage.
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