The aim of the article is to determine the reasons for high productivity of one-word neologisms, such as lichka (= lichnoe soobshchenie ? personal message?), pobochka (= pobochnyi effect ?side effect?), bezlimitka (= bezlimitnaya karta proyezda ?unlimited travel card?) as well as the determination of the group of addressees on which one-word names are oriented. The article is based on the analysis of modern conversational speech and Internet texts. The study shows that the reasons for the productivity of one-word neologisms can be explained, on the one hand, by the communicants’ intention to achieve speech economy and expressiveness, and on the other, by the fact that message senders take into account the high awareness of their recipients.
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