In the language of spam messages. The work was performed using actual factual material - texts of messages identified and marked as spam by email servers. Spam is considered from the point of view of pragmalinguistics. The study describes the identified mechanisms of manipulative impacting of evaluation tools in the texts of spam messages.the Analysis of the language content obtained by the method of continuous sampling showed that more often than others in the texts of spam messages there are generally evaluated, intensified, positive-evaluation words.
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