The article is devoted to the study of one of the main problems of modern linguistic science - the question of genres of virtual communication. The purpose of the article is to study flashmob as a hypergenre, which is divided into such genres as challenge, marathon and flashmob itself. The research presented in the article is based on the texts of the Russian-language segment of the social network «Instagram». The main research methods are the descriptive method, the comparative method, and the statistical methods used in calculating responses to the input of a particular hashtag. As a result of the study the general features of the hypergenre of flashmob were highlighted They are, e.g. the division of communicative roles of participants, the messages separation according to their addressees and functions, the existence of practical (applied) goal of each text in flashmob hypergene, the presence of thematic hyperlinks (hashtags), the implementation of intertextuality with the help of personal links to personal accounts of the users crating texts in the frame of hypergene of the flashmob. Among the individual characteristics of the flashmob genre itself, the author highlights integrativity, presentation, and relatively free chronological framework. The challenge is characterized by a relay race and a logical modality. The marathon is characterized by such individual genre characteristics as classifiability by practical purpose, clarity of chronological framework, predominance of the verbal component of communication over the visual component, and leveling of anonymity. Individual characteristics of a variety of genres in the flashmob hypergene give details to its general features.
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