The article examines the linguo-pragmatic potentiality of derivational neological word-formations in modern Russian speech as a reflection of active processes in the Russian language of the latest period. The material of the research is the reflexes of Russian neological, conventional and non-conventional word formation, actualized in the discourse of modern Russian media and in the environment of informal Internet communication in social networks and other sources of the Runet. The features of the formation and functioning of non-derivatives are analyzed through the prism of the implementation of the specific communicative intentions of the participants of speech interaction, their communication needs, motivational-pragmatic attitudes and the speech strategies and tactics used. It is concluded that new phenomena in modern Russian neological word-formation reveal a significant linguo-creative potentiality of the Russian language, have heightened expressiveness and often reflect the authors' orientation towards entertainment and language play.
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