The relevance of the study is connected with the need to examine the linguo-methodological potential of advertising texts in teaching Russian as a foreign language. In recent years in Russian universities has been an increase of the quantity of foreign students who need to master their language competencies along with general cultural and professional ones. The main methodological principles are competence-based and project-based approaches to teaching Russian as a foreign language. The authors are also leaning on the comparative method, structural-functional and cross-cultural approaches. The practicability of introducing a project-based approach into the educational process of foreign students was tested by methods of experiment, survey and comparative analysis.It is concluded that this practice-oriented and personality-oriented approach has great methodological potential for teaching Russian as a foreign language. It is shown that the use of project activity contributes to the improvement of the language training of foreign students. The authors systematize the experience of the Lobachevsky State University of Nizhny Novgorod on the application of the project approach in teaching foreign students from the humanitarian areas of training on the example of educational projects on the creation of social advertising on the topic of ecology and elections.
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