Recently, there has been a rapidly growing interest in the study of mass media discourse in modern linguistic science, which is due to the high development of the media space and the endless and huge information flow in which the linguistic personality is today. To attract the attention of the readership, an important role is played by the media headline, which performs not only informational, but also influencing and advertising functions. In this point , on the creat- ing a media publication, the author makes a lot of efforts, using all the linguistic and creative possibilities of the media headline. In this article, on the bases of the material of the corpus of Kazakh Russian-language Internet publications with a volume of 1063 units, the linguocreative parameters of the media headline are studied, specific examples of the implementation of the linguocreativity of the media headline at the lexical, phraseological and grammatical levels are considered, and the graphic and punctuation capabilities of media headlines are described.
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