The author of the article addresses the analysis of the intensively growing sphere of the advertising business and its systemic legal regulation through the prism of the libertarian theory of law.The study of the main semantic dominants of the rule of law, the specifics of the genesis of the sphere of advertising activity in modern Russia, the modernization of advertising legislation allowed us to come to the conclusion about the possibility of applying and special refraction of the elements of the theory of law of Professor V.S. Nersesyants relative to the legal regulation of advertising in general. In the course of the research, the author places special emphasis on the need
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