In a rapidly changing economic environment, it is important that universities can quickly adapt and respond to the new challenges of the labor market and increased global competition. In this context, internal entrepreneurship becomes an important aspect, that is, the ability of the university staff to act as entrepreneurs and create new opportunities for the university in the form of developing new educational and scientific products. Universities retain their academic function, but at the same time acquire additional potential for solving practical problems and applying scientific achievements in commercial and social projects in new realities. This contributes to the improvement of the internal processes of the university, its personnel management system, increases the financial stability of the educational organization and forms creative human capital. The relevance of the work is due to the need to study the problems faced by the university in the development of internal entrepreneurship in modern conditions, when the formed personnel and management staff is focused on academic activities, but does not have, for the most part, entrepreneurial initiative and relevant competencies. The purpose of the study is the development of internal entrepreneurship of the organization and creative human capital on the example of Nizhny Novgorod State University named after N.I. Lobachevsky. The empirical basis of the study was: data from the official websites of the N.I.Lobachevsky National Research University, reports on financial and economic activities, information and analytical indicators of monitoring of Russian universities from the "GIVC", orders and regulations of the university.The novelty of the research consists in the generalization of concepts and modern practices of the implementation of internal entrepreneurship in conjunction with the analysis of the personnel management system of a modern university for the development of measures aimed at improving the efficiency of the functioning of the university. The practical significance of the research lies in the fact that the results will allow the university to optimize the processes of internal entrepreneurship, develop internal communications, unlock the potential of staff, improve the financial situation of the organization, increase loyalty to the employer, as well as increase its reputation level.
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