Since the second half of the 19th century, the names of Greek letters, which are used mainly in ergonymy, have been used in artificial onomastic nomination. The purpose of the study is to identify the features of using this lexical group in an advertising nomination, to evaluate the systemic properties of these names. The main material is modern ergonymy, partially onyms of other categories; collected with the help of the National Corpus of the Russian Language and open Internet sources. The desire to avoid the same name encourages nominators to develop the derivational potential of the studied lexemes: derivative ergonyms appear, created by the methods of addition and indexing, word-formation nests are formed. The competition of hyphenated and separate spelling allows us to talk about the penetration of the method of separately formed addition into Russian word formation.
|
