H.M. McLuhan and his book «Understanding Media: The Extensions Of Man» |
| 4 | |
| 2008 |
| scientific article | 82 | ||
| 228-232 |
| The article considers the main work of the Canadian media theorist H.M. McLuhan «Understanding Media: the Extensions of Man» (1964). Several disputable questions regarding the main concepts of the book, including the famous axiom «medium is the message», are analyzed in the paper. New materials are introduced - the publications of American and Canadian scholars: P. Levinson, J. Meyrowitz, M. Federman, D. Theall, C. Baldwin and some other authors. |
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