The article analyzes the issue of relationships between organizational cultures and effectiveness of companies offering advertising and branding services to small and medium size businesses. According to the theories of T. Parsons, T. Peters, R. Waterman, P. Quinn and others, results of the enterprise activity mainly depend on its culture and taking into consideration specific features of an organizational culture may become an important ground for building an effective organization. These statements were confirmed by the results of research done by the author in two branding agencies located in an industrial center in the Volga region.
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