Culturological approach to the problem of corporate identity |
| 4 | |
| 2008 |
| scientific article | 159.9 | ||
| 278-283 |
| The palmy days of the corporate culture of medieval guilds were the time of the origin of the modern corporate identity. Medieval corporate aesthetic as a code of corporate culture formed a unique identity of corporate culture and played the regulatory function in the activity of medieval craftsmen. This communicative potential of the corporate identity is especially required for corporate business cultures of modern informational age. |
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