Specific nature of the language in the advertising discourse |
| 4 | |
| 2008 |
| scientific article | 81'42:659.1 | ||
| 197-205 |
| The article considers one of topical issues in linguistics in respect to discourse understanding from the viewpoint of the basic paradigm text - discourse. Specific language features of advertising texts are revealed in the context of discursive parameters (communicative, semiotic, and social). |
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