The article presents a comprehensive analysis of the phenomenon «management paradigm» as an integral valueand
purpose-related entity characterizing an organization at social and psychological level. The main components of
the paradigm of management are considered: external (instrumental), and internal (value-based). The author also
considers qualitative singularity of these components and their interdependence that form typological complexes
(bureaucratic, related to clans, innovative and business) reflecting specific character of social and psychological
conditions at a concrete enterprise. The fundamental stages of paradigm development are defined: crisis, revolution,
origination, and establishment of the new paradigm. The results obtained in the course of investigation allow the
management to form at the enterprise, in a purposeful and complex way, the necessary type of paradigm that is most
adequate to external and internal conditions of enterprises existence and that can provide optimal achievement of
the stated objectives.
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