A PRODUCT AS A SEMANTIC ATTRACTOR |
| 4 | |
| 2009 |
| SOCIOLOGY. PSYCHOLOGY. PHILOSOPHY |
| scientific article | 159.937 | ||
| 299-303 | Stevens' law, intuitive thinking, semantic attractor, semantic differential, sensual perception |
| A possibility to quantitatively describe the mechanism of integral intuitive evaluation of objects characterized by several features is demonstrated by the example of a model of making a decision on buying a product. The model uses the technique of semantic differential [1] whereby it is possible to use scalar product of vectors describing the product's characteristics and to construct a quality-price curve which in case of linear coordinate transformation is identical to the curve describing the well-know Stevens' law [2]. The result obtained is in agreement with the known ideas [3] on the similarity of mechanisms of intuitive thinking and sensual perception. |
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