TECHNOLOGIES FOR INTERACTION BETWEEN PUBLIC AUTHORITIES AND MASS MEDIA (case study: the work of the press relations service of the administration of the Plenipotentiary Representative of the President of the Russian Federation in the Volga Federal District with the editorial staff of the newspaper Rossiyskaya Gazeta in 2005-2008) |
| 2 | |
| 2010 |
| INTERNATIONAL RELATIONS. POLITICS. REGIONAL STUDIES |
| scientific article | 32.019.51 | ||
| 256-262 | information policy, positioning, communication policy, loyalty, information challenge, publicity |
| The article analyzes the specifics of the functioning of public relations in government authorities and state administration
as exemplified by the work of the Presidential Plenipotentiary Representatives office in the Volga Federal
District from 2005 to 2008. We consider the most important communication technologies for interaction between
the authorities and the media illustrated by the example of the regional insert to Rossiyskaya Gazeta. Some
interesting empirical data are presented to illustrate the principles of political communication of public authorities
highlighting peculiarities of information work with the press. Some important conclusions are made regarding the
specific features of the Volga Federal District Presidential Plenipotentiary Representatives positioning in the regional
media scene. |
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