The author considers the typology of new words in the Russian language, structural and semantic features of
word formation in modern mass media from the point of view of their conventionality/non-conventionality, and
prefixation as a way of new word formation. Mass communication language is addressed to mass readers and their
speech skills, therefore some elements of other (often lower) styles are allowed into publicistic texts. Word coinage
is widely used as a specific means for enhancing the text's expressiveness.
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