COMPETITIVENESS ANALYSIS OF DAIRY PRODUCTS MADE BY NIZHNI NOVGOROD MANUFACTURERS |
| 3 | |
| 2010 |
| scientific article | 339.13.017 | ||
| 511-515 | competitiveness of goods, marketing research |
| This article represents an assessment of Nizhni Novgorod manufacturers of dairy products with the focus on the
following criteria: range of products, market share of the manufacturer, average cost of products, packaging material
quality, level of activity in the promotion of products, degree of consumers' knowledge about the company. |
 |