«OWN» AND «ALIEN» (INTERACTION OF THE CYRILLIC AND LATIN SCRIPT IN MODERN ADVERTISING TEXTS) |
| 4 | |
| 2010 |
| scientific article | 811.161.1 | ||
| 471-474 | Cyrillic, Latin, transliteration, intratextuality |
| The author researches the expressive potential of the usage of the Latin alphabet in Russian advertising texts and
questions the appropriateness of the total prohibition of the Latin alphabet. |
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