ACTIVE DERIVATIONAL PROCESSES IN THE LANGUAGE OF CONTEMPORARY MEDIA |
| 4 | |
| 2010 |
| scientific article | 811.161.1 | ||
| 507-510 | derivation, derivational models, the language of the media, advertising |
| The author discusses the issues connected with the description of individual language systems in mass media.
Special attention is given to active processes of derivation occurring in the language of advertisements. |
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