THE LANGUAGE OF RUSSIAN NEWSPAPER ADVERTISING: HISTORY AND MODERNITY (from the experience of teaching the course «Literary editing of advertising texts») |
| 4 | |
| 2010 |
| scientific article | 070 + 811.161.1 | ||
| 838-841 | language of advertisement, language game, advertising text, copywriting |
| The language of advertisement has a significant influence on the Russian language in general. Sometimes the
deviation from languages standards in advertisement is the result of a language game. The varieties of language
game are discussed. |
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