ADVERTISING TEXT IN THE LIGHT OF PRECEDENTIAL PHENOMENA |
| 6 | |
| 2010 |
| scientific article | 811.161.1=659 | ||
| 334-340 | advertising text, verbal means, precedence, precedential phenomena |
| The article considers the insufficiently explored constituents of the cognitive base of the national linguocultural community, namely precedential phenomena, their usage in advertising messages as a means for enhancing pragmatic influence on recipients. |
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