CONVERGENCE AS A FACTOR IN THE VIABILITY OF MASS MEDIA IN THE DIGITAL ENVIRONMENT: A THEORETICAL ASPECT |
| 5 | |
| 2011 |
| scientific article | 070 | ||
| 287-293 | converged version, integration of the media, mass communication, multimedia digital environment, digital technologies, modernization of the media language |
| The paper analyzes the processes of convergence and integration developing under the influence of digital technologies and the formation of the digital media environment. The restructuring of the media market stimulates the media structure to be radically restructured, dictating some changes in the organizational and managerial processes. This contributes to the development of new skills by journalists in connection with the modernization of the media language. |
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