PRECEDENT PHENOMENA IN MODERN ADVERTISING |
| 6 | |
| 2011 |
| scientific article | 659 + 81'27 | ||
| 112-116 | intertextual transposition, precedent denomination, precedent sign, intertextual synonyms |
| The author uses the concept of precedent denomination, precedent sign, describes sources of intertextuality and methods of transformation of precedent statement in a modern advertising text. |
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