SOME PECULIARITIES OF BOOK ADVERTISEMENTS IN RUSSIAN BIBLIOGRAPHIC MAGAZINES AT THE TURN OF THE 19th AND 20th CENTURIES |
| 6 | |
| 2011 |
| scientific article | 070.4 | ||
| 125-129 | history of advertising, history of journalism, bibliographic magazine, book advertisement, advertising text, advertising genres |
| The article examines the genres and style of book advertising texts in Russian bibliographic magazines in the late 19th and early 20th centuries. The educational mission of book advertisement is discussed. |
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