ACTIVE PROCESSES IN THE LANGUAGE OF THE MODERN RUSSIAN PRESS |
6 | |
2011 |
scientific article | 808.2-085(082) | ||
304-308 | media language, subjectivization, intertextuality, strong audience orientation, interactivity, intellectualization |
The article presents some observation results of the active processes in the language of the modern Russian press. Some of the most important processes are subjectivization of the media text, an increase in the use of the quoted text and intertextual signals. Such processes as interactivity, strong audience orientation of the media text and intellectualization are analyzed in detail. |
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