TONALITY OF THE TEXT OF SOCIAL ADVERTISING |
| 6 | |
| 2011 |
| scientific article | 811.161.1+811.162.3 | ||
| 652-655 | advertising, social advertising, tonality, text, advertising text |
| The article examines the tonality of social advertising. The dependence of the tonality on the communicative purpose is analyzed and the main types of tonalities are identified. |
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