METHODOLOGY OF ECONOMIC JUSTIFICATION OF NEW PRODUCT DEVELOPMENT |
| 1 | |
| 2012 |
| scientific article | 330.33.015:336.77 | ||
| 230-233 | loan product, technology, methodology, portfolio management, business plan for the implementation of a loan product, fuzzy neural network, training sample, expenses ratio, data mining technology |
| The article presents the main elements of the methodology for economic justification of promotion of commercial bank loan products. The methodology is based on the economic-mathematical model of dynamic regulation of the credit portfolio set out in the form of a quadratic programming problem with stochastic parameters. Based on the experience of methodology implementation, the author makes some recommendations on forming an innovative system of marketing communications for a commercial bank using the proposed methods. |
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