JUSTIFICATION OF THE NEED OF MULTI-CRITERIA APPROACH TO THE CHOICE OF EFFECTIVE SOLUTIONS FOR STRATEGIC PLANNING AND MANAGEMENT |
2 | |
2012 |
scientific article | 65.012.2 | ||
270-273 | portfolio analysis, strategic planning and management, decision-making, evaluation of decision-making effectiveness, enterprise activity modeling, management, long-term development strategy |
We identify the reasons for using multi-criteria approach in strategic planning and management giving some examples of portfolio analysis that require the use of several criteria for evaluating the effectiveness of alternatives. We also consider the formulation of multi-criteria choice problems. |
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