TRANSPORT ADVERTISING AS A FUSION OF INNOVATIONS IN THE HUMANITIES AND TECHNOLOGY |
| 4 | |
| 2012 |
| scientific article | 316.34/.35 | ||
| 429-436 | innovation, technology, advertising, transport advertising, transport advertising of social nature, typology |
| The urbanization of modern society generates new forms of human life, behaviors and personality traits. Intensive
urban development poses the problem of interaction between man and the surrounding space in new ways. The paper
studies the innovative capacity of transport advertising. Based on the analysis of foreign experience, we examine the
role and place of innovations in the fields of the humanities and technology in advertising. |
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