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Title of Article

ADVERTISING MYTH-MAKING AS A WAY OF CONSTRUCTING REALITY


Issue
1
Date
2012

Article type
UDC
070
Pages
16-19
Keywords
 


Authors
Afonkina Tatyana Mikhaylovna
Nizhegorodskiy gosuniversitet im. N.I. Lobachevskogo


Abstract
The article examines advertising as a form of modern myth-making, carried out a comparative analysis of the functions of advertising and myth, are examples of modern advertising myths.

File (in Russian)